Le Specs commanded a powerful media presence in the 1980’s, enjoying an unprecedented level of brand recognition, this by utilizing its distinctive red, white and blue logo and drop-dead sexy advertising.

Defined by the reinvention of classic shapes, Le Specs has forged a position in the marketplace as the leading youth-driven, fashion forward brand.

In addition to design, the focus has been on creating a Le Specs lifestyle through its advertising campaigns, and alignment with the summer music festival circuit.