In the beginning of the 1990s, the design of the glasses gradually became more colorful and playful. Many details ornamented the frames and various new developments stimulated the market.
The 1990’s were a time of change for eyewear, with fashion and consumer behaviour changing dramatically. Suddenly the focus was on price and fashion became simpler.
Many consumers chose to buy cheaper eyewear models – although with the hidden intention of buying glasses soon afterwards if the one they had just bought only lasted one season.
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