Le Specs had a powerful media presence in the 1980s and enjoyed an unprecedented level of brand awareness, using its distinctive red, white and blue logo.
Defined by the reinvention of classic shapes, Le Specs has created a position in the market as the leading youth-driven, fashionable brand.
In addition to design, the focus has been on creating a Le Specs through its advertising campaigns and aligning with the summer music festival circuit.
LE SPECS - Since 1979
Since 1979, LE SPECS has been creating iconic and unapologetically bold sunglasses adorned by some of the most recognized and influential personalities internationally;
GIGI HADID, LADY GAGA, MEGHAN MARKLE, OLIVIA PALERMO, Beyoncé, Rihanna and Justin Bieber TO NAME A FEW.
LA BOUTIQUE & LE SPECS HAVE BEEN WORKING CLOSELY TOGETHER FOR OVER 10 YEARS.
We are responsible for local distribution of LE SPECS to retailers in Scandinavia and Benelux.
AT LABOUTIQUE you will find the latest and MOST UNIQUE LE SPECS available AT ALL RETAILERS in Europe.