Gucci is a party and everyone is invited

Guests including Sienna Miller, Iggy Pop, Benedetta Barzini and Gucci Mane are at a party in a villa for the Cruise 2020 campaign conceived by Alessandro Michele. Shot by Harmony Korine and art directed by Christopher Simmonds, the scenes are inclusive, uninhibited hedonism, epitomizing Gucci’s spirit. From the kitchen to the bathtub and in the swimming pool they celebrate: the ageless wild rockstar, the glamorous socialite, the bourgeois lady, the tycoon, and the hip hop star, all wearing pieces and accessories from the collection.